Be an All Star

The All Star Marketing Department is looking for a Group Product Marketing Manager. We're a close-knit team that embraces change and seeks constant improvement. Work/life balance is everything; we need you at your best every day. Excellent benefits. Extraordinary opportunities. Enthusiasts welcome.

Be the Group Product Marketing Manager

At All Star, our Group Product Marketing Managers are the magicians who are fundamental to our sucess. You're doing it all: designing, developing, and implementing strategies to achieve Sales and Marketing goals, always mindful of our customers' objectives. Oh—and you'll be managing a team of direct reports, too, as well as a few vendors and contractors.

In this position, you need to be a technical expert in database marketing, accustomed to working with large data volumes. You'll work closely with our other Marketing teams, using data sources and tools to provide segmentation and customer profile information that drive growth. Your new best friends will be folks on our technical teams, coordinating data resources and tools. With data in hand, you'll perform analyses, gain insights, identify opportunities, and work closely with the rest of the Marketing team to monetize those opportunities. You'll also work in tandem with our Sales team to ensure that our products meet customer needs.

This is Internet Marketing at its best: fascinating work, dynamic environment, and talented people. Make your mark as our newest Group Product Marketing Manager.

What You'll Do

Manage a team of 3 to 5 Marketing Managers and Analysts, setting goals, mentoring individuals, and providing performance feedback (may be more direct reports over time)
Manage vendors and contractors
Coordinate customer demand and lead supply to maximize company revenue, while achieving customer quantity and quality targets
Partner with Sales to identify growth opportunities and problem solve customer issues
Conduct customer profitability analyses
Lead and develop Business Intelligence projects, such as constructing and maintaining predictive models for seasonality, forecasting, lead quality tracking, etc.
Lead customer segmentation and customer profile development
Work with the Channel Marketing team to execute segmentation rules and lists for campaigns
Develop customer strategies with Sales team; conceptualize and draft requirements for new products and services for top customers
Communicate effectively with with business, sales and technical resources
Manage development of pricing rate cards, and develop pricing strategies for top customers
Oversee the creation of all processes that bridge communication between Sales and Marketing
Own how customers and degree programs are merchandised on All Star’s web sites
Develop forecasting and lead quality monitoring tools

What You Bring to the Table

You Gotta Have This:

5+ years of marketing management experience
3+ years of Management experience
Experience working with large databases
Strong acumen for statistics, estimating sample sizes for test groups, and determining statistical significance of test results
Experience developing predictive models
Power user of Microsoft Excel and Access: advanced charting, report creation, pivot tables, vlookups, etc.
Strong CRM and database marketing experience
Strong analytical and quantitative skills
Ability to interpret and apply complex customer data into plans that support annual business objectives
Ability to translate strategy into tactics and ideas into action
Excellent problem-solving skills
Proven ability to prioritize opportunities with solid financial and general company cost/benefit analysis
Minimum of an undergraduate degree in Marketing or Business or equivalent experience
Exemplary verbal and written communication skills
Ability to present vision, yet be open to input from others
Solid leader, leading by example