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Marketing/Product Marketing | Bothell, WA, United States |
Vertafore Company Overview
Vertafore, Inc. is a leading provider of software, services and information to the insurance industry including independent agents, brokers, MGAs, carriers and reinsurers. For more than 30 years, Vertafore has leveraged a unique industry presence to deliver meaningful solutions—powerful technology, critical information and robust insights to help organizations effectively respond to business challenges and capture new opportunities. Vertafore solutions have helped more than 17,000 customers and 200,000 end users gain a competitive advantage to accelerate their business performance.
Currently, over 1,200 employees nationwide, with continued growth plans well into the future. Our corporate headquarters are in Bothell, WA with offices nationwide. We offer competitive compensation and benefit packages along with 18 days PTO/10 paid holidays, free parking and company sport teams and much more. A big advocate of training, development and promoting from within, we have a vested interest in our employees.
Vertafore is privately held by Hellman & Friedman, a leading private equity firm with a focus on the vertical market software business. Founded in 1984, Hellman & Friedman (www.hf.com) has raised and managed over $16 billion of committed capital. In addition to H&F, JMI Equity (www.jmiequity.com) also contributed equity capital to the transaction and the two firms have worked together on numerous acquisitions in several vertical markets.
The Product Marketing Manager is responsible for managing the outbound marketing of one or more Vertafore product lines including packaging and positioning of appropriate solutions for the marketplace and establishment of effective plans and vehicles to ensure their success through the sales process.
Position Charter & Experience
The Product Marketing Manager is responsible for managing the outbound marketing of one or more Vertafore product lines including packaging and positioning of appropriate solutions for the marketplace and establishment of effective plans and vehicles to ensure their success through the sales process.
Key Accountabilities
Product Marketing Manager position responsibilities include:
- Create solutions and messaging that effectively position products to maintain or gain leadership positions in the marketplace.
- Work with product management, marketing, and sales to articulate and produce materials that present product position and vision.
- Manage division-wide marketing efforts for product introductions.
- Analyze market segments to package, position and market products for specific segments.
- Create effective sales tools, including product presentations/scripts, data sheets, white papers, competitive briefs, and FAQs, to increase market penetration, working with the sales and marketing teams.
- Develop and present sales training for field and inside sales forces.
- Represent the business division and evangelize products at seminars, industry panels, tradeshows and events, customer meetings, etc.
- Occasional travel required.
Professional and Technical Competencies
- Strong knowledge of marketing fundamentals, technical savvy and strong business acumen a must.
- Excellent oral and written communication skills, and excellent presentation skills. Ability to translate technical information into value for non-technical audiences.
- Proven track record and ability to manage projects and meet deadlines in a dynamic, multi-location environment, while maintaining a team-oriented approach to business.
- Strong research, planning and analysis skills.
- Understanding of general business issues including external factors that impact the business and industry.
- Demonstrated ability to follow sound business ethics when executing job responsibilities to build and maintain management confidence.
- Strong technical skills – Word, Excel, MS Office, PowerPoint and other industry standard desktop software skills
General Business
- Understanding of general business issues including external factors that impact the business and industry.
- Demonstrated ability to follow sound business ethics when executing job responsibilities to build and maintain management confidence.
Behavioral Competencies
- Customer Focus
- Drive for Results
- Integrity
- Big Picture Thinking
- Leadership, Creativity, Innovation
- Teamwork and Collaboration
- Adaptability/Open to Change
- Accountability
- Good Judgment
Experience
- Minimum of 3-5 years product marketing or marketing experience within the insurance or B2B software markets
- Insurance experience a plus
Education Requirements
- BA in Marketing or Business Administration required; MBA desirable.
Candidates must be authorized to work in the United States to be eligible for consideration, visa sponsorship not available. Candidates with at least 18 months left on your EAD may be considered.
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