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Product Manager -Hardware & Certifications - F5 Networks |
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Product Manager (Hardware & Certifications) - (SV12218)
| Job Type: |
Full-Time |
| Requisition Number: |
SV12218 |
| Location: |
Seattle, WA |
Job Description:
Our Employees
Are valued and empowered, collaborative and team oriented, innovative in their approach and passionate about their work. They are reliable, trustworthy and open with a high level of integrity. They value diversity, are inclusive and are committed to a global mindset.
Position Summary
The Product Manager is the business owner for a product or solution suite and is responsible for driving the product strategy and direction to ensure the company delivers the right product, at the right time to maximize revenue, market adoption, customer satisfaction, and lower support costs. PMs must be the market experts listening to customerâ?? needs and analyzing market dynamics to actively prioritize and set product direction. PMs manage the complete product life cycle from definition and introduction to end- of-life. They must work collaboratively, driving strategic agreement within the organization, and have the ability to communicate effectively to both internal and external audiences. This is a key strategic position within F5 Networks. PMs must develop a careful balance of future vision, near term opportunities, customer requirements, business savvy and management of day-to-day product issues. The ability to identify the questions as well as the answers is critical. The customer set varies from R&D to other marketing functions, executives, channel, end users and business partners. The position is very dynamic and the individual must be comfortable with frequent multi-tasking between technical, business, strategic, marketing and planning activities.
Responsibilities
- Responsible for market analysis and requirements for directing the product strategy and roadmaps for our hardware platforms and product certifications.
- Develop pricing and packaging for ensuring optimal market adoption.
- Determine effective positioning to correctly target the product in the market and shorten the time of sale for maximum sales effectiveness
- Create Market Requirement Documents for product direction based on market inputs (customer calls/visits, partners, trends, field feedback, services, win/loss analysis, competitive analysis and other market opportunities)
- Understand market dynamics and create successful product roadmaps and product positioning
- Influences senior levels
- Lead product launches and be primary contributor to positioning, packaging, pricing, place, and promotion strategies
- Develop product and competitive positioning, financial return on investment
- Work with engineering, services and sales to drive product direction for F5â??s hardware products
- Lead strategy and product offerings for F5â??s hardware product lines including new products definitions, business cases and transition strategies
- Act as one of the key evangelists for F5 and the F5 product / solution set
- Works independently or leads others on projects
- Creates methods, techniques and evaluation criteria for obtaining results
- Perform other related duties as assigned
Qualifications
- BA/BS degree in related field or equivalent experience
- 5+ years experience in product marketing, direct marketing, or marketing program management.
- 3+ years analyzing products, customers and market dynamics
- Thorough understanding of the networking and related hardware platforms (including switching technologies, Intel based architectures, storage technologies etc).
- Experience in L4-L7 market space and/or working with various application networking technologies is strongly desired - Load balancing, GSLB, SSL, HTTP, HTTPS, XML, Caching, Application Acceleration, Compression, etc
- Requires an understanding of enterprises and n-tier applications and architectures
- Broad knowledge of networking (TCP/IP, HTTP, SSL, DNS, LDAP, Radius etc)
- Knowledge of government certifications is a plus (Common Criteria, JTIC, FIPS, etc).
- Strong customer orientation with the ability to listen, organize and champion key initiatives and projects for product development
- Strong written and oral communication skills, with ability to articulate complex technology simply
- Flexible, self motivated, team player
- Excellent leadership, negotiation & persuasion skills
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- Significant knowledge of competitive landscape of industry
Physical Demands and Work Environment
Duties are performed in a normal office environment while sitting at a desk or computer table. Duties require the ability to utilize a computer, communicate over the telephone, and read printed material. Duties may require being on call periodically and working outside normal working hours (evenings and weekends). Duties may require the ability to travel via automobile or airplane, approximately 50% of the time spent traveling
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