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Sr. Product Manager - AdCenter US Search - Microsoft |
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Sr. Product Manager (712714)
Job Category: Marketing Location: United States, WA, Bellevue Job ID: 712714 12541 Division: Online Services Division
Group Description -
The adCenter product management team thinks strategically about our US Search Ads business. We help define business and field initiatives that contribute to the growth of our business; we also influence adCenter’s product roadmap. Our team adapts to changing strategic and operational needs and establishes more efficient business practices. Our projects include how we can: acquire more customers, help existing advertisers spend more, and improve customer satisfaction. We measure ourselves based on how we increase revenue and improve the relevancy of our Search Ads.
Roles & Responsibilities -
Analyze business, advertiser, and industry data to identify growth opportunities
Conduct primary research to understand advertiser needs and operational workflow
Perform competitive research through extensive product usage
Help build an actionable, clear strategy on how to grow the adCenter business, including well-defined business & field initiatives
Collaborate with an extensive sales, service, and support organization to execute initiatives
Major tasks: This person will:
Analyze business, advertiser, and industry data to identify growth opportunities
Conduct primary research to understand advertiser needs and operational workflow
Perform competitive research through extensive product usage
Help build an actionable, clear strategy on how to grow the adCenter business, including well-defined business & field initiatives
Collaborate with an extensive sales, service, and support organization to execute initiatives
Work closely with publisher partners on the through-partner marketing and sales strategy
Qualifications -
Analytical skills, including business modeling skills
Problem solving ability
Strategic thinking
Strong communication skills, tailoring messages to various audiences (e.g. external vs. internal; executive vs. front-line)
Teamwork, including a willingness to do whatever it takes to get the job done
Online advertising experience is a plus, but not necessary
Technical background is a plus, but not necessary
Bachelor’s Degree in Finance, Economics, or Computer Science
MBA from top 20 program a plus
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