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category manager, international - beverage - Starbucks |
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category manager, international - beverage
Description
Job Summary and Mission
This job contributes to Starbucks success by leading the development and implementation of integrated initiatives for new products and product- related opportunities within and across multiple categories. Develops strategic assessments of categories and provides consultation to regional offices and operating units to support achievement of Starbucks financial and business objectives. Models and acts in accordance with Starbucks guiding principles.
Summary of Key Responsibilities
Responsibilities and essential job functions include but are not limited to the following:
- Communicates category direction to internal and external partners. Leads project teams and timelines to deliver products and programs to regions and markets. Leads and manages cross-functional partners to ensure the best available costs, terms and quality.
- Communicates category strategies, activities and project plans to other business units, departments and leaders to ensure integration and support for program and initiatives. Leads and manages cross-functional implementation of category strategies, product and promotion plans and initiatives with visual marketing merchandising and visual communications partners.
- Conducts and analyzes test research to determine new product opportunities and to validate new products and programs. Assesses the domestic and global marketplace for new product innovations, competitors, lifestyle trends and emerging technologies and makes strategic recommendations and decisions on opportunities.
- Creates and maintains strategic marketing and portfolio management tools for regional teams to use in the execution of initiatives at the market level. Applies or customizes existing tools and processes for regional and market use.
- Creates and presents the business case for new products or programs to support market growth strategies and profitability targets. Leads integrated launch programs for products, including product direction, marketing plans and store operations and supply chain requirements.
- Develops strategic assessments, including strengths, weaknesses, opportunities and threats, for products and programs. Identifies and quantifies specific product drivers in support of marketing calendar strategies. Initiates or suggests analysis of financial performance to influence strategic plans.
- Develops, manages and tracks project budgets, timelines and processes from kickoff to execution. Establishes and maintains processes to ensure effective and timely development and execution of programs within defined budget constraints.
- Leads effort to track program and product performance, gathers consumer insights and evaluates program effectiveness. Shares findings with business units and other departments and integrates findings into future activities and initiatives.
- Leads, develops or coordinates cross-functional project teams in support or execution of marketing and product activities.
Qualifications
Summary of Experience
- Experience in product marketing or brand management in a retail or packaged goods environment
- Creating or contributing to marketing and product plans
- Leading and facilitating cross-functional teams or organizational groups
- Leading or assisting in development of product concepts, from conception through implementation
Required Knowledge, Skills and Abilities
- Ability to communicate clearly and concisely, both orally and in writing
- Ability to balance multiple priorities and meet deadlines
- Ability to build long-term business relationships
- Ability to collaborate with others
- Working knowledge of financial planning, forecasting, assortment planning and inventory management
- Ability to consult and influence decision-making
Job
Category Management
Primary Location
US-WA-Seattle
Schedule
Full-time
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