The Product Marketing Manager is responsible for developing product plans that outline market viability, market trends, competitive features, profitability models, and customer profiles. This person will work with Program Management and Engineering throughout execution to ensure continued market viability as things change. The Product Marketing Manager will gather and prioritize product and customer requirements, defining the product vision, and working closely with engineering, test, and program management to ensure revenue and customer satisfaction goals are met. The Product Marketing Manager's job also includes ensuring that the product supports the company's overall strategy and goals where related products are concerned. This person will build products from existing ideas, and help to develop new ideas based on their industry experience and contact with customers and prospects. They must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality. They must enjoy spending time in the market to understand problems, trends, and competitors while defining innovative strategies for the broader market.
ESSENTIAL DUTIES AND RESPONSIBILITIES • Managing the entire product life cycle from strategic planning to tactical activities in coordinate with the program manager and lead engineer • Specifying market requirements for current and future products by conducting market research • Identifying primary and secondary customers for the product and defining their personas from which product feature decisions are made • Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning. • Developing and implementing a go-to-market plan, working with all required departments to execute. • Analyzing potential partner relationships for the product
QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Knowledge, experience, skill, and/or ability
Required • Demonstrated success defining and launching successful products • Technical background, with experience in the mobile and email markets a plus • Excellent teamwork skills • Experience working with cross-functional teams that include engineering and program management • Proven ability to influence cross-functional teams without formal authority • Strong technical networking background
• Strong problem solving skills along with excellent verbal and written communication skills
• Ability to effectively interface with customers • Ability to effectively interact and communicate with executive management • Proven ability to distill large amounts of information into actionable plans
Required computer skills • MS Office (Word, Excel, Outlook) • MS Project • MS Visio
Education/experience/certifications • Bachelor’s degree (B.A. or B.S.) from accredited institution and 5 plus years relevant experience, OR equivalent combination of education and experience.
Special remarks regarding work environment, if applicable • Travel estimated to be 10%
