Senior Product Marketing Manager - Digital Signage and Mobile Commerce
Enterprise customers in Consumer Goods, Retail and Hospitality have a significant interest in leveraging consumer adoption of smartphones as a new way to engage with their customers and consumers. They also have a strong desire to create a digital signage and kiosks that enhance the shopping experience and replicate interactive aspects of internet marketing. These new transaction channels and marketing mediums are still in their early stages of development and growing very rapidly and require strategic thinking and vision. If you have experience with interactive marketing solutions and selling or marketing them to Enterprises, through a B2B Sales force, then this may be the opportunity for you. This is a dual role with both product marketing and product management responsibility for developing AT&T's Enterprise solutions that will help transform the business of our enterprise customers and their consumers.
SYNOPSIS:
· Be the resident expert in Digital Signage, self-service kiosks and vending machines for Consumer Goods, Retail and Hospitality industries. Also be a leader in our marketing practice focused on downloadable applications, such as B2B2C solutions (apps that are purchased by AT&T business customers but deployed to their end-users - consumers, distributors or retail customers)
· Identify and establish alliances with key industry ecosystem partners to provide a robust suite of digital signage and consumer mobile services. Develop offers, marketing programs and sales training with these industry partners
· Manage direct offers through the product realization process, including marketing opportunity definition, analysis of customer needs, AT&T offer/pricing/positioning, competitive offer evaluation, AT&T capabilities, financial analysis, and sales forecast
· Develop and validate marketing service descriptions, achieving key financial business case objectives, delivering on product timeline and commitments, and working closely with Technology, Engineering and IT to deliver world-class mobile enterprise solutions.
· Work closely with the Industry Solutions leadership on the overall strategic roadmap for services, applications and marketing programs
· Manage the launch and ongoing marketing (product, pricing, placement and promotion) of the offer/s throughout their life cycle
· Maintain industry expertise in Consumer Goods, Retail and Hospitality through relevant primary and secondary research, participation at industry events and customer meetings
· Develop and maintain industry segment collateral (white papers, solution flyers, web pages, presentations, customer case studies, ROI models, etc)
· Identify key industry events / forums for AT&T participation to educate and promote how enterprise companies can leverage AT&T solutions for improving their existing business processes and how they can add value and drive additional revenue with these consumer engagement channels. Work with event management team to coordinate participation and execution of the events
· Drive and deliver demand generation activities that lead to a sales pipeline of industry opportunities for Digital Signage and B2B2C applications
· Develop press and analyst strategy to increase awareness and further AT&T's thought leadership position within vertical industries
· Work with appropriate departments to ensure all applicable sales channels are trained on the industry segments and offers
· Manage all marketing programs within budget targets, ensure the maximum return on marketing investments and report on program performance
· Demonstrated ability to lead cross-functional teams; Experience executing jointly with partners and vendors
REQUIREMENTS:
· Bachelor's degree required (MS/MBA helpful)
· Solid understanding of digital signage and mobile applications space, through direct work experience or marketing roles targeting these solutions to the enterprise market
· Knowledge of how wireless carriers deploy mobile applications or digital signage is also highly desired
· Leadership roles in product marketing and product management specifically for interactive marketing programs, digital signage or mobile commerce
· Strong Product Development or Management Experience
· Five or more years in a professional level marketing position, or equivalent.
· Experience in marketing to enterprise customers and working with a direct sales force to execute the marketing plan.
· Proven ability to drive cross-group collaborative efforts on multiple projects, developing scalable and effective marketing plans, executing tactics and driving key issues to closure.
· Strong market strategy and marketing skills. Ability to synthesize diverse information in order to develop vision and strategy for commanding a market segment.
· Ability to research, prioritize and clearly articulate market and customer requirements. Demonstrated orientation towards measuring results and assuming accountability for the market impact of product actions.
· Excellent verbal and written communication skills; excellent presentation skills.
· Self-motivated; ability to take ownership for assigned projects; ability to work independently and with a team.
· Competitive assessment skills.
· Project Management experience.
If this opportunity appeals to you, apply now!
AT&T is an Affirmative Action/Equal Opportunity Employer, and we're committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V.
