Value-based Product Requirements Workshop

Dates: To be announced
Co-sponsored with Pivotal Product Management
Instructor - Don Vendetti

Are your Market Requirements Documents (MRD’s) driving real customer and company value?  Does your organization focus more on features and solutions than customer benefits?  Are the product value proposition and positioning something you think about after development is started?

Targeted at all product managers and Directors who would like to improve their requirements capabilities and associated product success, this workshop will walk you through a step-by-step process for creating value-based requirements. The course takes a top down approach of understanding real customer problems and goals and bridging them with benefits through the product requirements.   We borrow the powerful concepts of User Roles and User Stories from Agile software development to drive customer-focused solutions in any development methodology.  

This two-day workshop focuses on connecting user needs and goals to the system requirements through iterative and increasing levels of detail, as required for your organization (whether it's an MRD or PRD). The main thrust of the course is on software requirements, but the principles learned are applicable across any product that has real users as the primary design target. You will learn how to abstract the user needs and goals and appropriately bound the solution requirements such that your development team understands the WHY, WHO, and WHAT for the goal. This enables them to creatively and effectively provide the HOW to satisfy the user needs.

Who Should Attend?

• New product managers who need to quickly understand the scope, processes, methods, tools and deliverables associated with Requirements. 
• Any product manager who wants faster professional growth, new ideas, and greater product and organization effectiveness
• Members of the product team who need a thorough grounding in the requirements processes involving cross-functional participation

Immediate and Long-Term Benefits

• Identify requirements that solve real customer needs and differentiate your product. * Communicate more accurately and completely with Development, minimizing questions and re-work
• Minimize "scope creep" due to missing user roles and requirements
• Move through the requirements process more quickly and confidently, improving time to market. 
• Drive your product or release value proposition and positioning through the requirements process.  

Specific topics include:

• The requirements process and the role of the Product Manager
• The drivers of customer and company value
• Defining product Stakeholders and User Roles
• Writing Scenarios (User Stories) to bridge user problem to solution
• Creating Actors and High Level Use Cases
• Defining Functional and Non-Functional Requirements
• Using Supplementary documentation
• Testing for "Good Requirements"
• Prioritizing Requirements

Included in the Course

• Two full days of live, highly interactive training led by expert instructor
• All course materials, including document templates
• All meals and refreshments and any applicable parking fees

Next workshop: To be announced
Registration Fee: 
Length:
Where:

To Register
Call 866-647-5397 or email info@pivotalpm.com