Don Vendetti founded Product Arts in 2005 for product management consulting and training. He has an extensive background in high tech product development for software, mobile services and embedded systems. He has held executive and senior management roles in the creation and launch of major products and their ongoing support.

Don is currently CEO at Evluma in the Greater Seattle area after being VP Engineering and after several years of consulting. His past roles include engineering, marketing, product management, program management and product marketing across large and small organizations. Prior to Evluma, he was SVP Marketing and Product Management at Vantrix, a Montreal video streaming company, and he has held other senior level positions at Qpass (now Amdocs), ViAir/Visto (now Good Technology/Blackberry), and AT&T Wireless.  

Don is highly skilled in both strategic and tactical deliverables. His consulting engagements included portfolio strategy and roadmaps, product planning and requirements, product management processes and toolkits, competitive assessment and positioning, pricing, marketing materials and training. 

Don is a past instructor at the UW Professional & Continuing Education  Software Product Management Certificate program. He holds an MBA from the University of Washington and BSEE from Colorado State University. He is a Certified Product Manager, Certified Product Marketing Manager, and Agile Certified Product Manager through AIPMM .